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Why did not discount campaign work?

He: I had quite a few enquiries. Thought running a discount campaign will work.

Me: What happened?

He:  Expected everyone to take it up but only a few converted. 

Me: Why?

He: No Idea...

Me: If they have a clear need, they will buy your service with or without discounts.

Discounts can act as a trigger to buy, not always the reason to buy

Asked by Edumilestones | 27th of November 2020

career counsellor voiceofvipin

1 Answers

Anupma Mehrotra | M.A., B.Ed., Post Grad. D...

2nd of February 2021 | 2 Likes

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It works for short period. If you have to stay long, this doesn’t work. Though it’s a way to connect with people who previously interacted with your website or mobile app.


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